How do you improve your customer’s satisfaction?
Every business wants to make its customers happy and satisfied. Although the demands of customers keep growing, these businesses haven’t given up but have developed various strategies to fill their customers’ desire. If you are a businessperson reading this, there is good news for you. I have compiled 10 ways to help you improve your customer’s satisfaction.
Your customer is your employer
Money is the blood of every existing business. Customers are those who provide the life-saving resources to your business. You need to approach the customer like you did approach a boss who gives you your wages.
Your focus is to make sure you’re providing the customer with the service that would bring him/her the satisfaction he/she needs.
Treat your customers like you did want to be treated when you go purchase a service or products. Take every opportunity to impress them.
Never forget to say a “thank you” after they do business with you and going all out to solve whatever problem they might be facing with your services.
Help your customers save time
In today’s world, everyone seems busy; people are always looking for way to save more time for themselves to do the things they love. If customers are going to waste a lot of time before you can offer them a service; get ready to lose them to a competitor who can provide swift service.
There is a need as a business to cut down on the amount of time customers need to wait. Instead of a bureaucratic process you have instituted as your company, why don’t you take away the unnecessary procedures and streamline the process to be more customer-friendly.
Are you measuring the satisfaction of your customers?
The American Customer Satisfaction Index rated customer satisfaction at 75.4% across America. Indicators such as this, helps businesses know what they are doing right.
You should adopt this same approach as a business to know the level of satisfaction among your customers.
When you measure your customer’s satisfaction, you’re able to know where you should put your efforts to make them happy and make more money for your business.
Make your customers loyal
You don’t want to spend all your effort to win customers to your business, only to lose them to your competitor. Once you are able to build loyalty, customers won’t be swayed easily. Building customer loyalty consequently improves customer satisfaction.
How do you build loyalty? One of the best ways to build loyalty is by becoming interested in the things your customers love and cherish. In addition, you have to provide them with information that will enable them make good choices with their purchase.
This and many other acts will help grow loyalty while improving customer’s satisfaction.
Also, you have to be in constant communication with your customers to know what they want. You should use every means to satisfy their request which are in line with your goal as a company.
Under promise, Over deliver
There is always an attempt by salespersons to exaggerate services offered by their company. some others over promise what a product can do. a customer may purchase base on these expectations. if they later realize they’ve been lied to, you are definitely going out of business.
The best way to go about this is to always under promise what you intend to offer and over deliver: exceeding their expectations will make them feel good and confident for purchasing from you.
Because, you have proved them right about making a good choice for choosing you, they would reward you by buying more from you and even recommend you to friends and family.
Keep in touch with the customer
As a company, always make it a point to follow-up on your customer once a purchase is made. Use this opportunity to thank them for choosing your service. Let them know you value and appreciate the time and money they spent on your business. You can go further to add a gift or offer a discount coupon on their next purchase.
Use social Media to monitor and evaluate your customer’s satisfaction
It’s wonderful to know that most individuals now use mobile devices and spend an average of 118 minutes per day on social media. This provides many businesses an opportunity to build relationship with their clients. Since customers spend this much time on social media, they are likely to leave complaints on this medium.
your business needs to track almost every comment made about its brand, service or product on theses mediums.Make sure to inquire more on negative feedback and put in every effort to resolve them as soon as you can. Also, use social media to solicit more information about how people perceive your services or products and how they think you can improve them for their satisfaction.
Speed is important, but not as the expense of quality
In one of the point i stated above, I talked about providing swift service for your customers and reducing their waiting time. But you also need to remember that even if you provide service in a timely fashion but product is of low quality, you are still going to suffer customer loss.
In as much as you want to speed up the process, also keep in mind to provide high standard product or service as both go hand-in-hand. But if you have to sacrifice one for the other then excellent result are mostly preferred to a quick response.
Make employee satisfaction a priority
Unhappy employees are a sure way to deny your customer’s satisfaction they crave after purchasing your products. When your employees are themselves not satisfied with the job or work they do, they won’t be enthusiastic about serving your customers. They won’t smile often, go all out to solve challenges facing the customers and are less likely to act on feedback.
As a business owner, your duty is to make sure the employees are appreciated and also see themselves as part of something unique and worthwhile. Encourage your employees by praising them or offering incentive for a good job done. And if they make mistakes, instead of reprimanding them, you could offer suggestions on how to avoid similar mistakes in the future. You need to make them feel proud about the job they do every day.
Figure out what the customer really wants
It’s tempting to think you know what your customers want and develop products or services to that effect, only for it to be rejected or not accepted as you had envisage. It is critical as a business owner, to find out what they really want; you are in business to solve problems people would be willing to pay for. Make every attempt to make the customer the heart of every decision or product being developed by your team. Don’t be afraid to ask them the right questions which will enable you satisfy their most pressing needs.
I encourage you after reading this to take every step to improve your customer’s satisfaction and see how your business turns around for the best.